It's hard to find a nice cleaning products, which contains all important aspects, right? but this lovely brand from Sweden definitely brings along everything. Pure Effect's was found 2015 by Lina Segerdahl and Linda Nordin. They have a small range of garment care and cleaning products based on an active bacterial culture that cleans deep beneath the surface. The most important thing is that all the ingredients are kind to people and the planet and another big plus the whole collection has a great design and nice packaging which makes even more fun using them. So if your cleaning stuff is nearly empty and you are searching for products that you don't have to hide in your cupboard head over to their website.



photo and styling  © Selina Lauck